When was the last time you looked at your menu? Is it up-to-date, inviting and appetizing? What does your menu say about your restaurant and the style of foods you put out? In many restaurants, the menu is the most overlooked aspect of a well-run establishment.
Your menu IS your first impression with your guests. We have the expert knowledge needed to create a menu for your restaurant that will help turn your sales around.
Transform Profits with a Well-Written Menu
Below you can see two menus with a very simple dish on them…the good old cheeseburger and fries, but these menus are worlds apart.
Menu #1: Cheeseburger, lettuce, tomato and onion with French fries.
Menu #2: Angus Beefburger with melted Asiago cheese, spring greens, heirloom tomatoes and thinly sliced shallot on a toasted Ciabatta roll. Served with flash fried, crispy golden potatoes.
Which meal do you want?
In the next scenario, both restaurants have a great deal in common. For example, they make their own dough, sauce and their own mozzarella cheese. They also both use San Marzano tomatoes, the sweetest Italian tomatoes available, imported cured meats, including their pepperoni, and cook pizzas in stone ovens. The two menu items below describe a medium pizza.
Menu #1: Pepperoni Pizza with house-made sauce and mozzarella
Menu #2: Fire Roasted Pepperoni Pizza. We start with our fresh made hand-stretched dough and cover it with slow cooked San Marzano tomato sauce, fresh house-made mozzarella cheese and imported cured pepperoni. Your pizza is then fire roasted in our stone oven so that it arrives at your table piping hot with a perfectly crisp crust.
Using the same ingredients, food costs and cooking method, Menu #1 gets $11.95 for a medium pizza while Menu #2 gets $17.95. A mouth-watering description increased the price of that identical pizza by 50%. Of course pricing varies depending on your area, but a well-written menu will provide you the ability to increase your pricing no matter what pricing structure you need to stay within.