| If you are not using Google Plus for your restaurant you are missing out on one of the most effective and FREE marketing tools available.
Brick and mortar restaurants can use Google Plus to build brand awareness and elevate customer satisfaction in less time than it takes to make a morning special. While it is a well-known fact that the food business has taken a hit in the past few years, it is also true that there have never been more free marketing tools open to localize and offer your food items.
Google Plus was made for the restaurant business and here are five ways to elevate profit margins and build a local brand at the same time.
1) Reputation Equals Reviews – If you are in the food business, you know that a bad review on Urbanspoon or Yelp is not good. Reviews on Google Plus are shareable with a wide segment of your customer base. Offer a special deal to the unhappy customer in your response. Your bid to make him or her happy will be seen by a majority of regular customers and prospective customers. In today’s business world friends rely on the opinions of friends when they buy. Don’t negate this powerful tool.
2) Localize – People love to go ‘where everyone knows their name’ and the more interactive you become with your customers the more they will frequent your establishment. Google Plus offers the ability to not only review your food offerings, but the capacity to take photos during events, pictures of happy customers during meal times, and even the brick and mortar location, itself. Customers enjoy supporting local business, and they also enjoy being a familiar part of a restaurant family and community.
3) Connecting to Citation Sites- A controversy rages between restaurant industries experts as to whether reviews or the connections to citation sites are a major reason to utilize Google Plus. Frankly, ranking high on Google with plentiful citation sites is more important and profitable. The more often your business can cross-promote with other local business the more your brand will elevate online and off.
Frankly, a restaurant owner who is not using Google Plus for their food business is missing out on the best free tool for marketing their location, reputation, and food offerings. Step into the circle of Google Plus, hangout, begin events and become the best known restaurant in town. |
